Role
CEO & Co-Founder
App Store Rating
4.1
Platform
iOS & macOS
What is Songen?
As the Co-Founder and CEO of Vibin Oy, I directed the complete product lifecycle of Songen, a bootstrapped on-device generative AI music engine. By bridging technical iOS architecture with targeted Instagram Ads and Apple Search Ads campaigns, we scaled the product to over 230,000 downloads and profitable six-figure revenue on the App Store.
Available natively across iOS and macOS, it replaces the blank-canvas problem by allowing creators to generate full loops instantly and refine them on the fly.
Core Capabilities
- Instant Generation:
Powered by hand-crafted algorithms, the engine instantly generates dynamic, multi-track loops with zero cloud latency.
- Genre Blending:
Users can explore over 50 different genres and subgenres, actively mixing them to discover entirely new musical styles.
- Hands-on Editing:
A native built-in editor allows producers to tweak chord progressions, swap instruments, and adjust tempos directly on-device.
- DAW Integration:
Seamless export of structured MIDI or rendered audio directly into Ableton, Logic, or any professional DAW.
Growth & Community Initiatives
A multi-channel distribution strategy designed to scale product awareness, foster community retention, and programmatically drive user acquisition.
Community Activation Loops
A structured Discord beat challenge was deployed to harness user-generated content. The initiative closed the loop between product utilization and organic distribution by compiling and distributing winning submissions as an official multi-platform streaming release.
Social Media Creatives
Original campaign graphics. Click any image to enlarge.
Downloads Milestone
230,000+ downloads campaign creative
Product Update
New genre and instruments launch post
Community Invite
Discord acquisition creative
